Tag Archives: viral

Eight Steps to Building a Fan Base

by on April 1, 2010 in All posts, Marketing

Eight Steps to Building a Fan Base

A question that keeps coming up is how do we build audience for our indie films and content. Without the huge marketing budgets of Hollywood films, so few people get to hear about our indie films much less see them. Today I’m going to take you through it, with some free online tools to help, [...]

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Viral Marketing – On Meeting An Agent

by on February 27, 2010 in All posts, Marketing

Last week reading Ted Hope’s blog I came across a clever, funny, short animation, which included a web address. Clicking through to the webpage, I learned that the animation was promotion for a self published novel. I was impressed enough with what I saw on that website to purchase two copies (yes, 2!) as birthday gifts [...]

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Freemium Content: Red Vs Blue Case Study

by on December 11, 2009 in All posts, Filmmakers

Freemium Content: Red Vs Blue Case Study

Red Vs Blue is another example of entertainment using the freemium or “T-shirt economy” model. Red Vs Blue is a short comedy machinima series that began in 2003. The pilot episode attracted 20,000 views within the first day, and Rooster Teeth quickly realised ways to monetise the series through sales of T-shirts and other merchandise. [...]

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Making money from free content: Beached Whale Case Study

by on December 7, 2009 in All posts, Filmmakers

Making money from free content: Beached Whale Case Study

It may sound like an oxymoron to try making money by giving away your content for free, but the freemium model, also sometimes called the t-shirt economy, has proved very effective for some filmmakers. You might give something away for free, such as a short film, an ebook, or game, but you have additional extras that [...]

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