Tag Archives: t-shirt economy

Freemium Content: Red Vs Blue Case Study

Freemium Content: Red Vs Blue Case Study

Red Vs Blue is another example of entertainment using the freemium or “T-shirt economy” model. Red Vs Blue is a short comedy machinima series that began in 2003. The pilot episode attracted 20,000 views within the first day, and Rooster Teeth quickly realised ways to monetise the series through sales of T-shirts and other merchandise. [...]

4 Comments Continue Reading →

No cost or risk merchandising as a revenue stream

No cost or risk merchandising as a revenue stream

When someone says “merchandise” the first thing that usually springs to mind is a bunch of branded one-size-fits-all crap that nobody wants – forced upon us by some clueless marketing exec who works at a company that has more dollars than sense. On the other hand, when we’re a fan of a film or tv [...]

3 Comments Continue Reading →

Making money from free content: Beached Whale Case Study

Making money from free content: Beached Whale Case Study

It may sound like an oxymoron to try making money by giving away your content for free, but the freemium model, also sometimes called the t-shirt economy, has proved very effective for some filmmakers. You might give something away for free, such as a short film, an ebook, or game, but you have additional extras that [...]

4 Comments Continue Reading →