Tag Archives: marketing

The Tunnel Case Study – Part 2

by on August 4, 2010 in All posts, Filmmakers

Continuing on from Monday’s post about the crowdfunded film The Tunnel – with it’s plans for release via torrent – today I’m talking specifically about their marketing, social media, and community management. Or lack thereof. It’s an area in which they’ve made some achievements, though still have plenty of space for improvement. While the key [...]

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Eight Steps to Building a Fan Base

by on April 1, 2010 in All posts, Marketing

Eight Steps to Building a Fan Base

A question that keeps coming up is how do we build audience for our indie films and content. Without the huge marketing budgets of Hollywood films, so few people get to hear about our indie films much less see them. Today I’m going to take you through it, with some free online tools to help, [...]

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