Tag Archives: indie film business model

Be Inspired…by Alternate Reality Games

I’m constantly coming across articles, links, videos, and presentations that inspire me… so I decided I’d group some of them that belong together to share with you.* Today I’ll begin with Alternate Reality Games (ARG). If you’ve never heard this term before, don’t feel too bad. It’s more often used by academics and professionals in [...]

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Wellywood Woman

On a side note, filmmaker Marian Evans asked me to comment on an Inside Film article where Martha Coleman expressed concern that not enough emerging female filmmakers are putting up their hand for funding under Screen Australia’s Springboard initiative. Marian has posted my response on her blog Wellywood Woman, if you’re interested in reading it. [...]

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The Tunnel Case Study – Part 2

Continuing on from Monday’s post about the crowdfunded film The Tunnel – with it’s plans for release via torrent – today I’m talking specifically about their marketing, social media, and community management. Or lack thereof. It’s an area in which they’ve made some achievements, though still have plenty of space for improvement. While the key [...]

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Crowdfunding The Tunnel One Dollar at a Time

The Tunnel is a low budget Australian project in the midst of pre-selling film frames to raise the $135,000 cash budget, with plans to release the film for free online via file sharing later this year. It’s exciting to see this happening on my home turf, and interesting to hear in person the reasoning behind [...]

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Taking Your Content Glocal

We frequently hold the conflicting desire of wanting our content to be globally relevant, yet to also be authentic on a local level. ‘International’ stories are meant to bridge this gap, consisting of a core theme or idea that is meant to unite audiences regardless of nationality – however, this approach doesn’t respect or celebrate [...]

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Crowdfunding vs Free

The digital age has opened a flood gate of experimental business models as indie filmmakers forge their way into the future. In one camp we have crowdfunding, that seeks money from fans before the film has even been made, and at the other end of the spectrum there are people giving their content away for [...]

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The value of knowing your audience when self distributing

Flatland is a niche animated film which successfully used a highly targeted campaign when self-distributing. By mainstream standards, the animation would be considered a hard sell: it’s half an hour long, and it’s about mathematics. I discussed the distribution strategy behind it with Flatland creator, Seth Caplan. Flatland: The Movie trailer from Collection Agency Films [...]

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“Ink” Ink A Deal With Their Fans

“Ink” is an indie feature film that gained traction last October after being ripped and downloaded by the bit torrent community 400,000 times in the first week, pushing it’s popularity well past Hollywood giants released at the same time. This wasn’t an intentional strategy from the filmmakers, but they embraced the heightened awareness gained from [...]

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Biracy evolution

Taking on board all the feedback and comments they’ve received, Biracy has redesigned their website, restructured information to make it easier to follow, and clarified several things. I’m really happy to see this project take form – the fact they are actively listening and responding to their audience proves they have the right attitude for [...]

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The Cosmonaut Model for Crowdfunding & Crowdsourcing

The Cosmonaut Model for Crowdfunding & Crowdsourcing

One small step for man, one giant leap for indie film… The Spanish indie film The Cosmonaut has perhaps the best crowdfunding model I’ve seen so far, and has also incorporated crowdsourced elements and freemium techniques.[Thanks to Robert Pratten for pointing me in the direction of this project - do check out his fantastic articles [...]

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