Tag Archives: freeconomics

Crowdfunding The Tunnel One Dollar at a Time

The Tunnel is a low budget Australian project in the midst of pre-selling film frames to raise the $135,000 cash budget, with plans to release the film for free online via file sharing later this year. It’s exciting to see this happening on my home turf, and interesting to hear in person the reasoning behind [...]

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Crowdfunding vs Free

The digital age has opened a flood gate of experimental business models as indie filmmakers forge their way into the future. In one camp we have crowdfunding, that seeks money from fans before the film has even been made, and at the other end of the spectrum there are people giving their content away for [...]

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Can Indie Filmmakers Survive ‘Free’?

Prompted by a recent blog post by Mark Barrett titled “Doctorow, Anderson and Godin, Oh My”  criticising the gurus who support the notion of giving content away for free, I thought I’d discuss the argument in terms of how it applies to indie filmmakers. For those who haven’t heard of Cory Doctorow, Chris Anderson, Seth Godin, or [...]

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Why Indie Filmmakers Give It Away For Free

Why Indie Filmmakers Give It Away For Free

I just found out about another couple examples of the freemium model at play, where indie filmmakers published their content for free online, and then profited through secondary merchandising. Indie filmmaker Timo Vuorensola crowdsourced the making of his parody film Star Wreck through a Finnish social networking site and released it in 2005 for free. 700,000 copies were [...]

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Digital Distribution: Dr Horrible’s Sing-Along Blog Case Study

Digital Distribution: Dr Horrible’s Sing-Along Blog Case Study

If you think that it’s just little indie filmmakers who are into digital distribution and the freemium model, think again. During the WGA writer’s strike Joss Whedon (creator of the cult hits Buffy the Vampire Slayer and Angel) decided to write and finance a show for the web in a manner that would circumvent the [...]

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Freemium Content: Red Vs Blue Case Study

Freemium Content: Red Vs Blue Case Study

Red Vs Blue is another example of entertainment using the freemium or “T-shirt economy” model. Red Vs Blue is a short comedy machinima series that began in 2003. The pilot episode attracted 20,000 views within the first day, and Rooster Teeth quickly realised ways to monetise the series through sales of T-shirts and other merchandise. [...]

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No cost or risk merchandising as a revenue stream

No cost or risk merchandising as a revenue stream

When someone says “merchandise” the first thing that usually springs to mind is a bunch of branded one-size-fits-all crap that nobody wants – forced upon us by some clueless marketing exec who works at a company that has more dollars than sense. On the other hand, when we’re a fan of a film or tv [...]

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Making money from free content: Beached Whale Case Study

Making money from free content: Beached Whale Case Study

It may sound like an oxymoron to try making money by giving away your content for free, but the freemium model, also sometimes called the t-shirt economy, has proved very effective for some filmmakers. You might give something away for free, such as a short film, an ebook, or game, but you have additional extras that [...]

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