Tag Archives: digital distribution

Wellywood Woman

On a side note, filmmaker Marian Evans asked me to comment on an Inside Film article where Martha Coleman expressed concern that not enough emerging female filmmakers are putting up their hand for funding under Screen Australia’s Springboard initiative. Marian has posted my response on her blog Wellywood Woman, if you’re interested in reading it. [...]

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The Tunnel Case Study – Part 2

Continuing on from Monday’s post about the crowdfunded film The Tunnel – with it’s plans for release via torrent – today I’m talking specifically about their marketing, social media, and community management. Or lack thereof. It’s an area in which they’ve made some achievements, though still have plenty of space for improvement. While the key [...]

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Crowdfunding The Tunnel One Dollar at a Time

The Tunnel is a low budget Australian project in the midst of pre-selling film frames to raise the $135,000 cash budget, with plans to release the film for free online via file sharing later this year. It’s exciting to see this happening on my home turf, and interesting to hear in person the reasoning behind [...]

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Piracy : It’s Wrong, Don’t Do It (Pt 1)

If you want to stop piracy, this particular argument has already proven unsuccessful on a number of other issues: “It’s wrong, don’t do it” didn’t stop masturbation, drugs, homosexuality, rock ‘n roll, infidelity, racism, elbows on tables… you get the picture. Part of the issue is, not everyone agrees that it is wrong. As my last [...]

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The value of knowing your audience when self distributing

Flatland is a niche animated film which successfully used a highly targeted campaign when self-distributing. By mainstream standards, the animation would be considered a hard sell: it’s half an hour long, and it’s about mathematics. I discussed the distribution strategy behind it with Flatland creator, Seth Caplan. Flatland: The Movie trailer from Collection Agency Films [...]

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Piracy: It’s Wrong, Don’t Do It (Pt 2)

Continuing my exploration into the many subcategories and arguments around film piracy, today I look at the people who say they want to try before they buy. The Previewer is someone who doesn’t commit to purchase until after they’ve watched a film and found it to their liking. They may have seen a friend’s copy, [...]

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“Ink” Ink A Deal With Their Fans

“Ink” is an indie feature film that gained traction last October after being ripped and downloaded by the bit torrent community 400,000 times in the first week, pushing it’s popularity well past Hollywood giants released at the same time. This wasn’t an intentional strategy from the filmmakers, but they embraced the heightened awareness gained from [...]

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Don’t Call Back – Crowdfunding

Don’t Call Back – Crowdfunding

“Don’t Call Back” is a microbudget feature being shot this week in London. The filmmakers managed to raise slightly more than their goal budget (of £20,000) via crowdfunding. Theirs is a pretty cut-down version of crowdfunding, but it met their goal, so that’s worth commendation. They’ve kept it simple with all funds considered ‘donations’ (no [...]

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American Prince Digital Distribution

American Prince Digital Distribution

Mid last year Tommy Pallotto (producer of Scanner Darkly) released his documentary “American Prince” online for free. He choose to distribute his film this way so that his documentary would be available to anyone anywhere in the world, rather than face the prospect of having his film die largely unseen, as so many cult films [...]

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Digital Distribution: Dr Horrible’s Sing-Along Blog Case Study

Digital Distribution: Dr Horrible’s Sing-Along Blog Case Study

If you think that it’s just little indie filmmakers who are into digital distribution and the freemium model, think again. During the WGA writer’s strike Joss Whedon (creator of the cult hits Buffy the Vampire Slayer and Angel) decided to write and finance a show for the web in a manner that would circumvent the [...]

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