Tag Archives: beached whale

No cost or risk merchandising as a revenue stream

No cost or risk merchandising as a revenue stream

When someone says “merchandise” the first thing that usually springs to mind is a bunch of branded one-size-fits-all crap that nobody wants – forced upon us by some clueless marketing exec who works at a company that has more dollars than sense. On the other hand, when we’re a fan of a film or tv [...]

3 Comments Continue Reading →

Making money from free content: Beached Whale Case Study

Making money from free content: Beached Whale Case Study

It may sound like an oxymoron to try making money by giving away your content for free, but the freemium model, also sometimes called the t-shirt economy, has proved very effective for some filmmakers. You might give something away for free, such as a short film, an ebook, or game, but you have additional extras that [...]

4 Comments Continue Reading →