Tag Archives: audience

Taking Your Content Glocal

We frequently hold the conflicting desire of wanting our content to be globally relevant, yet to also be authentic on a local level. ‘International’ stories are meant to bridge this gap, consisting of a core theme or idea that is meant to unite audiences regardless of nationality – however, this approach doesn’t respect or celebrate [...]

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Art versus Commerce in Filmmaking

A question that is often asked here in Australia is “What is wrong with the Australian film industry,” as there is a huge disconnect between the size of total annual box office receipts of $1.1 billion (Australians are some of the greatest film consumers on a per capita basis) versus the measly 5% of this [...]

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Eight Steps to Building a Fan Base

Eight Steps to Building a Fan Base

A question that keeps coming up is how do we build audience for our indie films and content. Without the huge marketing budgets of Hollywood films, so few people get to hear about our indie films much less see them. Today I’m going to take you through it, with some free online tools to help, [...]

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Crowdfunding vs Free

The digital age has opened a flood gate of experimental business models as indie filmmakers forge their way into the future. In one camp we have crowdfunding, that seeks money from fans before the film has even been made, and at the other end of the spectrum there are people giving their content away for [...]

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Connecting To Niche Audiences

Another ‘niche’ indie filmmaker is D.A. Sebasstian – as you can guess by the title of his films: Hot Rod Girls Save The World and Rat Rod Rockers. “I love cars and hot rods, and work with car clubs and other car enthusiasts who donate their time and automobiles to my projects. This is also [...]

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Creating Communities Around Content

A teaser campaign for a game, The Secret World, recently caught my eye. It’s a game that has been in development for over three years now, with no launch date in sight, yet it has managed to grow an active community around it. What is their secret?Before anyone knew anything about The Secret World (TSW) the developer Funcom [...]

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