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Why are Australian film distributors not using social media?

An interesting post on Mumbrella questions why Australian film distributors are not using social media to cost effectively promote the films on their list. It takes a look at how poorly a couple of recent films, Not Suitable For Children  &  The King is Dead, were treated by the distributors as they neglected and mishandled [...]

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Waiting For “Superman” | Pledge Now

The film Waiting For “Superman”, by the same filmmaker who made The Inconvenient Truth, is a great example of an indie documentary that has well targeted itself towards an audience outside of the ‘film vertical’. The topic of the film is the decline in the American public education system, and Waiting For Superman has made [...]

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Wellywood Woman

On a side note, filmmaker Marian Evans asked me to comment on an Inside Film article where Martha Coleman expressed concern that not enough emerging female filmmakers are putting up their hand for funding under Screen Australia’s Springboard initiative. Marian has posted my response on her blog Wellywood Woman, if you’re interested in reading it. [...]

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The Tunnel Case Study – Part 2

Continuing on from Monday’s post about the crowdfunded film The Tunnel – with it’s plans for release via torrent – today I’m talking specifically about their marketing, social media, and community management. Or lack thereof. It’s an area in which they’ve made some achievements, though still have plenty of space for improvement. While the key [...]

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Crowdfunding The Tunnel One Dollar at a Time

The Tunnel is a low budget Australian project in the midst of pre-selling film frames to raise the $135,000 cash budget, with plans to release the film for free online via file sharing later this year. It’s exciting to see this happening on my home turf, and interesting to hear in person the reasoning behind [...]

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Iron Sky & Crowdsourcing

Iron Sky Poster Iron Sky is the latest film from the team behind StarWreck (the Finnish amateur crowdsourced film released under creative commons and viewed over 8 million times before gaining a distribution deal with Universal). While some things have changed in the team’s approach – the most obvious being Iron Sky’s 6.5 million euro [...]

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Art versus Commerce in Filmmaking

A question that is often asked here in Australia is “What is wrong with the Australian film industry,” as there is a huge disconnect between the size of total annual box office receipts of $1.1 billion (Australians are some of the greatest film consumers on a per capita basis) versus the measly 5% of this [...]

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Paranormal Activity Case Study

If you haven’t heard of Paranormal Activity – the $15,000 movie that went on to make over $100 million – you must have spent the past year under a rock. This is a movie that did so much right in engaging an audience with a teaser campaign to build hype prior to release. There’s a [...]

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Relativity – a Freemium Web Series

I first became aware of the upcoming web series Relativity last December when I happened across an awesome teaser trailer on Facebook. I’m impressed enough by their emerging business strategy and indie spirit to share it here.The creators, Jonathan Adams and Steve Fanale, cut together the trailer and released it early, even though it would [...]

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Can Indie Filmmakers Survive ‘Free’?

Prompted by a recent blog post by Mark Barrett titled “Doctorow, Anderson and Godin, Oh My”  criticising the gurus who support the notion of giving content away for free, I thought I’d discuss the argument in terms of how it applies to indie filmmakers. For those who haven’t heard of Cory Doctorow, Chris Anderson, Seth Godin, or [...]

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