Archive | December, 2009

Crowdsourcing Indie Film : Fandom Experience Case Study

Fandom is an interesting indie film project that is using crowdsourcing to build and interact with an audience from pre-production stage onwards. The film itself is already privately financed, but what they are selling is a paid membership “experience” that allows intimate real-time access to the filmmaking process, from script development and location selection to [...]

3 Comments Continue Reading →

Crowdfunding Indie Film Case Study : My Million Dollar Movie

Another indie feature film project to use a crowdfunding business model is Free For All But You (Working Title), also known as My Million Dollar Movie. This project is still in funding stage, but it is notable that it has so far raised $942,520 towards the goal.RA3MG2H26ZCNCasey Walker, the indie filmmaker behind My Million Dollar [...]

5 Comments Continue Reading →

Why Indie Filmmakers Give It Away For Free

Why Indie Filmmakers Give It Away For Free

I just found out about another couple examples of the freemium model at play, where indie filmmakers published their content for free online, and then profited through secondary merchandising. Indie filmmaker Timo Vuorensola crowdsourced the making of his parody film Star Wreck through a Finnish social networking site and released it in 2005 for free. 700,000 copies were [...]

Leave a comment Continue Reading →

Influence : the psychology of people

Influence : the psychology of people

I recently read a book that completely blew my mind – I only wish I’d read it years ago. On the outset it doesn’t necessarily have anything to do with indie filmmaking or business, but it does apply to anyone with a pulse. “Influence: the psychology of persuasion,” is for anyone who has ever walked [...]

2 Comments Continue Reading →

Insubstantial Youtube video lands director $30million Hollywood deal

This amazing success story has been reported all around the world, generating a lot of heat in just a few days. Fede Alvarez – from Uruguay of all places – uploaded a 5 minute video clip to Youtube on a Thursday, and by the following Monday he’d received numerous emails from Hollywood agencies wanting to [...]

3 Comments Continue Reading →

Crowd sourcing to fund, produce, promote, and monetise indie film

Crowd sourcing to fund, produce, promote, and monetise indie film

Crowd sourcing is an innovative business model being applied to several indie filmmaker projects. Perhaps the most publicised and obviously successful case is that of The Age of Stupid. This documentary project on global warming has raised over $1.2 million via crowd funding, and also used crowd sourcing to distribute and exhibit it around the world. [...]

Leave a comment Continue Reading →

Digital Distribution: Dr Horrible’s Sing-Along Blog Case Study

Digital Distribution: Dr Horrible’s Sing-Along Blog Case Study

If you think that it’s just little indie filmmakers who are into digital distribution and the freemium model, think again. During the WGA writer’s strike Joss Whedon (creator of the cult hits Buffy the Vampire Slayer and Angel) decided to write and finance a show for the web in a manner that would circumvent the [...]

1 Comment Continue Reading →

Greatest risk in filmmaking? Team dynamics.

In some industries people who don’t click can still work side by side, tied together out of mutual greed or simple desperation, but in the indie film industry – where so much comes down to favours and good will – team dynamics make or break a project.Once upon a time, way back during my undergrad [...]

3 Comments Continue Reading →

Freemium Content: Red Vs Blue Case Study

Freemium Content: Red Vs Blue Case Study

Red Vs Blue is another example of entertainment using the freemium or “T-shirt economy” model. Red Vs Blue is a short comedy machinima series that began in 2003. The pilot episode attracted 20,000 views within the first day, and Rooster Teeth quickly realised ways to monetise the series through sales of T-shirts and other merchandise. [...]

4 Comments Continue Reading →

No cost or risk merchandising as a revenue stream

No cost or risk merchandising as a revenue stream

When someone says “merchandise” the first thing that usually springs to mind is a bunch of branded one-size-fits-all crap that nobody wants – forced upon us by some clueless marketing exec who works at a company that has more dollars than sense. On the other hand, when we’re a fan of a film or tv [...]

3 Comments Continue Reading →